Brand identity  /  Designed at Adventis Group


Improving business marketing to healthcare professionals
A highly distinctive brand name and identity provided a strong platform on which to promote
an all-new prescribing service for GP practices.

All advertising and promotional marketing materials featured a 
distinctive signature colour palette
and specially commissioned brand images shot by Jonathan Knowles.
As a direct response to the sales and marketing campaign, more than 550 individual GP practices
signed up to Cactus in the first year alone, resulting in significant sales growth and business
success for the healthcare company behind the brand.

Brand images by Jonathan Knowles