Historic Scotland guidebooks

Publications strategy & design guidelines  /  Design by Aukett Brockliss Guy


Developing inspiring retail publications
Inspiring photography and powerful story lines combined with engaging
text and layout treatments have revolutionised Historic Scotland’s
guidebooks, creating a strong visual brand which communicates the
very essence of each Property in Care.

Each of the guidebook covers create a powerful sense of place by
combining dramatic compositions of the monuments with the unique
mood and atmosphere of the Scottish natural environment.

Since their launch six years ago, the updated guidebooks have received
glowing results from visitor and access-related research, gained positive
endorsement within Historic Scotland, and most important of all –
generated a significant growth in sales and revenue for the organisation.

© Historic Scotland & Aukett Brockliss Guy  /  www.abgdesign.uk.com