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Joining up the dots in New York

TNT with the help of Breakfast have recently installed the first ever real time electromagnetic dot display in Manhattan’s Herald Square, New York to promote the launch of their new crime show ‘Perception’.

The 23x12 foot display is made up of 44,000 electromagnetic spinning dots which each flip from black to white in reaction to movements from passers-by on the street, erasing words from the screen to reveal hidden clues relating to scenarios from the show.

Users are not only able to see a unique black-and-white reflection of their movements, but hear what that sounds like as the thousands of analog dots spin rapidly back and forth.

The design principle is similar to the kind of audible flip-board commonly found on the walls of train-stations. However, the new display has been completely re-engineered by the design team at Breakfast enabling them to operate in real-time and 15 times faster than originally possible.


The display will be up at 32nd Street and 6th Avenue until 29 July.

Via @peterhenshaw